Ming Lee Lacey Founder

Ming Lee Lacey Founder

If you can make it here...

My PR and communications career started the moment my new boss at Citigroup leaned across her desk and told me that no one cared about the internal communications program I was preparing for our global team of 1,200. I knew that timely, concise communications made an impact on my colleagues and enhanced their work life, because it enhanced mine.

My first PR job was at a money market fund, a normally sleepy corner of the financial markets. The year was 2008 and little did I know that our small company would end up at the epicenter of the financial crisis. The Reserve, as it was known, was home to the world's first money market fund Primary Reserve created by Bruce Bent. The fund held a small amount of Lehman Brothers short term bonds and when Lehman folded, The Reserve lacked the capital to make up the difference in valuation to keep  the Net Asset Value (NAV) at $1.00, the holy grail for money market funds. The fund "broke the buck" and caused trading in commercial paper and other short-term bonds to come to a halt.

The skills I learned during the financial crisis translates into a public relations professional who will provide timely and truthful advice on guidance on media relations, crisis communications and corporate communications with the ability to work under stress and enough executive savvy to engage with constituents at all levels of management and with the press.