Today's NYimes article Journalists, Battered and Groggy, Find a Renewed Sense of Mission describes a Washington press corps that is exhilarated and exhausted from the stories, controversies and leaks coming out of the Trump White House. Through this glimpse, we see how the rules for media engagement has changed:

Twitter is the News

My master's thesis back in 2009 was "Rumors in Financial PR" how quaint that feels now. Twitter is the rumor mill. With the President tweeting his thoughts, journalists are now scrambling to keep up. We also see Twitter as a tool for rebellion with numerous alternate Twitter profiles from government agencies handcuffed by executive orders. In corporate PR, the S EC approved social media as a form of public disclosure since 2013.

Media Sources Are Going High Tech with Encryption

Apple (NASDAQ: AAPL) has been in the news lately for their climbing share price and Warren Buffet's attention. But the Times article alerts many non-tech people, that yes, those text messages you send via iMessage are encrypted automatically, every time:

Anonymous sources are driving bombshell stories, but leaks are springing from encrypted iPhone messaging apps rather than from meetings in underground parking garages.

Apple CEO Tim Cook has defended Apple's position on strong encryption, extended encryption to iMessage and Notes and required

No Need for Quotes, Just Use Twitter

Social media infiltrates everything, even the sacred interview. It is routine now for articles to include tweets for corroboration. Here's an example from the article:

On Wednesday afternoon, the Atlantic staff writer Rosie Gray tweeted, “only 9 hours or so till the next massive newsbreak that will prevent us from having lives again.” Hallie Jackson, White House correspondent for NBC News, replied jokingly a minute later — “wuts a life” — to which Ms. Gray replied: “I remember vaguely there was a time when i had one.” By evening, Ms. Gray’s original message had been “liked” more than 850 times.

Will corporate PR follow this trend? Only time will tell.